If you want to stay ahead of your competitors, learn how to use AI for marketing purposes. This article will teach you about the different ways to use AI for marketing purposes. Artificial intelligence (AI) is a big buzzword. It has become a household term and is one of the most exciting technology ...

The digital customer experience (DCX) is about providing the same level of service to your online customers that you provide to your in-person customers. If you can do that, you can increase your sales, revenue, and customer base. But how do you do this? This blog will explain what DCX is, why it's ...

While many marketing professionals can create great infographics with Illustrator in no time, many of us can’t, but we would love to be able to create our own graphics for those times when a job just feels too small to get a designer to work on it or we simply don’t have time. That’s why I’ve ...

The most common metrics used to determine customer experience are customer satisfaction metrics, net promoter score, and customer effort. A good customer experience depends on meeting the customers' needs with on-time service, satisfactory products, and thoughtful interactions.

If you're not tracking your digital marketing metrics, you're not capturing the data that's necessary to make informed decisions about your online marketing. Before you make changes in content strategy or in-house processes, you need to take the time to reflect on how your marketing is performing.

Chatbots are artificial intelligence programs that typically mimic human interactions with the objective of seeming more lifelike and thus being able to interact with humans more naturally. They can answer basic questions, provide customer service, or even run social media accounts on behalf of ...

Chatbots are a great way to automate processes and simplify customer service, perfect for small businesses. This article talks about what chatbots are, how small businesses use chatbots, and why you need one.

B2B (business-to-business) email marketing is a powerful tool to grow your business. But how do companies do email marketing for B2B in the UK? B2B emails are an essential part of the marketing mix, but no one size fits all approach. The type of email that works for one company might not work for ...