In our series looking at the situation analysis aspect of the SOSTAC planning framework, we are today looking at competitor analysis. Competitor analysis is a crucial part of the SOSTAC planning framework, developed by PR Smith. It is the process by which a business looks at its competitors, ...

Planning for success is something that every business, especially those new to the field, must do. For anyone needing some extra help with their business plan or needing some additional funding to get off the ground, this step-by-step method will aid them to reach their goals faster.

Email marketing is one of the most popular forms of digital marketing. It is a proven way to deliver outstanding results for businesses, whether local SMEs or international brands. If there's an issue with email marketing, it is that there is a lot of noise, and subscribers can tune you out if your ...

The world has changed since the birth of modern marketing. Marketing to businesses is no longer about a simple mail campaign or tradeshow; it is far more complex and provides marketing professionals with a diverse number of offerings. As buyers have more information at their fingertips, marketers ...

Finding powerful, multichannel marketing automation software with great customer support and a price point that most businesses can afford is a challenge. Some tools are cheap as chips, such as Mailerlite, but they lack the full multichannel capability. Other tools are all singing and all dancing ...

Situation analysis is the foundational step of your digital strategy development. It is the first step on the SOSTAC planning framework developed by PR Smith, who said that situation analysis is critical to future success.

There are quite a few things to learn about SEO, but the most important thing is continually to work on your on-page SEO. This will make sure you'll gain more traction for your website while keeping your reader happy with relevant content that is easy to read. In return, the search engines will ...

Google Image Search is more than just a digital image library. It is an educational, informative and entertaining platform that has been designed to satisfy the needs of today's internet users.