Email marketing software has become increasingly sophisticated in recent years, with more features, such as landing pages, forms and automation, being added as standard. As a result, the costs associated with implementing marketing automation strategies have been reduced considerably. Email service ...

What is Artificial Intelligence and why does it matter for your email marketing campaign? Artificial intelligence is a computer's ability to imitate intelligent human behaviour. It means creating complex software that is able to perceive its environment and take actions that maximize its chances of ...

Are you looking for relationship advice? Specifically, customer relationship advice. Well, you’ve come to the right place. If you’re about to spin up a CRM system for your business, or you aren’t getting enough from your existing CRM, take a look at these tips below and bring them into your CRM ...

When I were a lad, if anyone mentioned pixels they were usually talking about the supported resolution of the Nintendo 64. As I got older, pixels became mega, and I wanted a camera with as many of them as possible.

Having spent the last year in lockdowns on various flavours, it comes as no surprise to learn the number of users on the world’s biggest social media platforms has ballooned.

Automate your marketing. Sounds like a dream, right? Set once, press go. Watch the qualified leads role in! The reality is not quite so simple. Marketing automation requires a lot of attention and often provides more work for marketing teams, not less. The true benefit of marketing automation ...

When thinking about the correct objectives for your organisation’s digital strategy, you might find yourself falling into a bit of rut in your thinking. You might default to objectives such as

The RACE Framework Explained If you are looking for a framework to organise your digital marketing strategies, the (P)RACE Digital Marketing Framework is what you need. The framework is built on five stages: (Planning), Reach, Act, Convert, and Engage.