The digital marketing landscape is changing. With the help of AI, it can make it more efficient and more effective.

AI tools for marketing have grown over time, and we see lots of creativity in their use. Use cases for AI in marketing range from personalisation and optimisation to segmentation and lead generation. Staying on top of all of these changes is tough, but I've got your back. This article will give you a brief explainer of the main AI marketing tools, and then you've got three recommendations for AI digital marketing tools you can use for free.

Types of AI marketing tools

There are different types of AI tools that businesses can use for marketing. One of the most common types of AI for marketing is AI advertising optimisation. These optimisation algorithms create personalised ads for each potential customer, and they can target people with a better accuracy rate.

Another type of AI is AI design tools which can help with layout and design tasks. They make the job easier for designers by generating layouts, organising content, and improving readability.

AI conversion rate optimisation also consists of software that does the same as an A/B testing tool, but it goes further than just running tests or experiments. This algorithm will track the metrics to see what will improve conversions to achieve maximum results in the minimum amount of time.

AI copywriting is a type of software that helps generate content for marketing needs such as email, social media and blog posts.

AI text-to-speech can read out social media posts and blog posts by generating automated voice messages. This makes it easier for brands to use video or audio as in their content market marketing campaigns.

AI email marketing can optimise emails with better subject lines, more personalised emails through sentiment analysis, different drip campaigns etc. Or, as you'll see below, curating personalised newsletters.

Below are three AI tools to help with your digital marketing campaigns.

Rytr: Your AI-driven copywriting assistant

Everyone working in digital marketing in 2021 knows that creating content is constant, and much of that requires copywriting. Social media posts, website pages, blogs, landing pages, emails, Facebook ads, Google ads, YouTube video descriptions, and, well, anything else you can think of for a digital marketing campaign will likely require some words.

The thing with words is that they can sometimes be elusive. Writer's block is a real thing. That's where it can be beneficial to have an AI copywriting assistant. Enter, Rytr.

Rytr is one of many AI copywriting tools to have launched in the last year or so. By using OpenAI's GPT-3 natural language generation model, Rytr can turn your instructions into high-quality text for different marketing applications, such as email subject lines, social media posts, personal biographies and much more.

Of the many AI copywriting tools on the market, my preference for Rytr comes from the quality of its output. Despite using the same language generation model as many of its competitors, Rytr can produce consistently high-quality text that beats the competition. Please don't take my word for it; Rytr scores 4.8/5 from almost 400 reviews on G2.com.

If you write 10,000 words per month, which is easily done if you create blogs, emails, landing pages and social media posts, Rytr estimates that by using an AI copywriting assistant, you'll save over 20 hours. That's two and half days per month!

You can get started using Rytr with a forever free account that provides 5,000 characters of text generation per month. This works out between 710 words and 1250 words of AI-generated text per month. If you find that it saves you time, you can upgrade to unlimited text generation for just $29 per month.

Rasa.io: Personalised newsletters for all of your subscribers

Publishing a regular newsletter featuring quality curated content can be time-consuming. Checking reliable sources, reading and collating the best articles, and selecting the right ones to resonate with your audience means you can easily spend several hours on each edition. If you have a large subscriber base, you can spend a long time second-guessing which articles will appeal to the largest portion of your subscribers.

AI digital marketing software, powered by machine learning algorithms, can take much of the manual work off your plate here. Rasa.io is an AI-driven intelligent newsletter platform designed so organisations of any size can personalise content for every subscriber on their email list. It's the tool I use to run my fortnightly newsletter (sign up here!)

Using machine learning technology, Rasa.io can monitor each of your subscriber's engagement with your newsletter. As you publish more newsletters and your subscribers open and read more stories, Rasa begins to understand the specific topics that appeal to each individual on your subscriber list. Over time, Rasa then chooses the best articles for each subscriber in each edition of your newsletter, creating personalised newsletters for everyone.

How does it work? When you set up your newsletter, you select content sources you trust and will likely regularly add to your newsletters. When these content sources publish articles or videos, the content gets added to your newsletter queue. Rasa then tags each article based on AI's understanding of the topic.

Before your newsletter is published, you select all of the articles you want to include in the pool of articles for your next edition. Then, shortly before your next edition is published, Rasa assigns each of your subscribers with the pieces it deems to be the best fit for each of them according to their past interests and the AI topic categories.

You can get started with Rasa for free with a 14-day free trial.

Lovo: Your AI text-to-speech generator for video, ads, and more

Unless you're a voice artist or have invested in a high-quality microphone and like the sound of your voice, you likely hate recording any voice content for the web. Sure, you can hire a voice-over artist, but sometimes you need a few seconds of audio without the back and forth of the briefing, feeding back, and signing off.

Artificial intelligence text-to-voice tools are now available to lend a hand when you need some high-quality audio in a pinch. Amazon, Google, and many other big players have made voice skins available for developers to build their tools. The tool that I have been using for the audio editions of each of my blog posts is Lovo.

Lovo.ai provides you with 180 voices in more than 30 languages and can be used for any application where you might need a voice artist. You start by choosing your voice skin, then upload your script before making adjustments, such as adding emphasis to certain words. Then, you convert your text into your preferred voice.

There are some features in Lovo that make it stand out from the competition, such as the HD voices enabling you to edit pronunciation of unusual words or changing the speed of the voice for certain sections of text. If you want to invest that little extra time to get the audio just right for your needs, you can, or if you're going to publish it quickly, you can. I keep the audio versions of my blog posts pretty basic, and the whole process takes me a few minutes to upload, convert, and publish.

Getting started with Lovo.ai is free for personal use, with three downloads available per month. You'll need to upgrade if you want to use the audio for your marketing campaigns.

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We hope you enjoyed our article on AI tools for content marketing. As you can see, AI is quickly becoming a go-to technology for marketing departments, and with good reason. If you would like to learn more about how AI can help your marketing department, please contact us.