Artificial intelligence (AI) is revolutionising the marketing field, and the statistics are there to prove it. From automation to personalisation, AI for marketing is becoming an essential tool for businesses. But how far along is the industry in adopting and benefiting from AI? What are the key ...

SOSTAC is one of the world's best strategic marketing planning frameworks, renowned for its simplicity and effectiveness. Developed by PR Smith, this linear model provides a step-by-step process for marketing teams to create effective and efficient marketing plans. It comprises six key stages, each ...

The term 'revolution' gets thrown around a lot in the world of technology, but it's more than justified in the case of artificial intelligence (AI) and content marketing. AI is reshaping how we approach content creation and distribution, and as someone passionate about this industry, I wanted to ...

As AI technology continues to gain traction in the marketing world, it is no surprise that more and more companies are turning to AI to help them create better content and reach larger audiences. In a recent episode of Artificially Intelligent Marketing, I down with AI pioneer Brennan Woodruff of ...

Artificial intelligence (AI) promises exciting opportunities for marketing leaders to gain predictive insights, personalise customer experiences, and operate more efficiently. However, as AI permeates marketing organisations, ethical risks emerge. Models can discriminate against protected groups. ...

Artificial intelligence has unlocked new business capabilities to understand customers, create content, and deliver personalised experiences. The rise of generative AI, particularly with systems like DALL-E for image generation and ChatGPT for language, has signalled a new era of AI-powered ...

In the world of digital marketing, artificial intelligence (AI) has emerged as a ground-breaking force, reshaping the landscape of content creation, social media marketing, and customer experience. With the advent of machine learning and generative AI tools, marketers have an unparalleled ...

Welcome to the exciting world of AI-powered marketing!

I am excited to announce the publication of my latest article, "How businesses of any size can use AI in a digital marketing strategy" in the peer-reviewed journal, Applied Marketing Analytics.