Customer analysis is one of the most important parts of the SOSTAC digital marketing planning process. It's where you analyse the customers' needs and behaviour to help you understand how to solve these problems. This article outlines how a solid customer analysis as part of your organisation's ...

In our series looking at the situation analysis aspect of the SOSTAC planning framework, we are today looking at competitor analysis. Competitor analysis is a crucial part of the SOSTAC planning framework, developed by PR Smith. It is the process by which a business looks at its competitors, ...

Email marketing is one of the most popular forms of digital marketing. It is a proven way to deliver outstanding results for businesses, whether local SMEs or international brands. If there's an issue with email marketing, it is that there is a lot of noise, and subscribers can tune you out if your ...

The world has changed since the birth of modern marketing. Marketing to businesses is no longer about a simple mail campaign or tradeshow; it is far more complex and provides marketing professionals with a diverse number of offerings. As buyers have more information at their fingertips, marketers ...

Finding powerful, multichannel marketing automation software with great customer support and a price point that most businesses can afford is a challenge. Some tools are cheap as chips, such as Mailerlite, but they lack the full multichannel capability. Other tools are all singing and all dancing ...

Situation analysis is the foundational step of your digital strategy development. It is the first step on the SOSTAC planning framework developed by PR Smith, who said that situation analysis is critical to future success.