I am excited to announce the publication of my latest article, "How businesses of any size can use AI in a digital marketing strategy" in the peer-reviewed journal, Applied Marketing Analytics.

This article is a summarised version of the journal article How businesses of any size can use AI in a digital marketing strategy, published in Applied Marketing Analytics Volume 8 Number 2 by Henry Stewart Publications.

Have you ever wondered what goes on inside the mind of a machine? Well, if you're curious, you're in luck! ChatGPT is a language model trained by OpenAI, and it's here to shed some light on the inner "thoughts" of AI. But before we get into why you should care about ChatGPT, let's talk about large ...

Under a rock. That's where you've been living this past week if you haven't heard about ChatGPT by now. ChatGPT is OpenAI's latest release of large-language models. It's impressive, and it's caused quite a stir. Some people say it will kill Google, which is quite the claim, but there are many ...

The goal of the Paris Agreement is to limit global warming to 1.5 degrees Celsius, compared to pre-industrial levels. But even if we meet that target, we're still facing a future of droughts, food shortages, and mass displacement due to climate change. The first step to mitigating the damage is to ...

The 7Ps marketing mix is the set of controllable, marketing tools that a company uses to produce the desired response from its target market. It consists of everything that a company can do to influence demand for its product. The seven pillars of the extended marketing mix are as follows:

In today's complex business environment, the traditional 4ps of the marketing mix (product, price, promotion, and place) are no longer enough to ensure success. To create and maintain a competitive advantage, businesses must also consider the three additional ps of the extended marketing mix: ...

If you're in sales, chances are you're always looking for ways to increase efficiency and close more deals. One way to do this is to automate certain tasks in your sales process. Here are five tasks you can automate in your sales process to help you close more deals.

Email marketing is a must for any manufacturing business. The ability to reach a large audience with little effort makes it an attractive option for businesses of all sizes. However, with so many providers and systems out there, it can be challenging to know where to start. Here are some tips to ...