As AI technology continues to gain traction in the marketing world, it is no surprise that more and more companies are turning to AI to help them create better content and reach larger audiences. In a recent episode of Artificially Intelligent Marketing, I down with AI pioneer Brennan Woodruff of ...

Artificial intelligence (AI) promises exciting opportunities for marketing leaders to gain predictive insights, personalise customer experiences, and operate more efficiently. However, as AI permeates marketing organisations, ethical risks emerge. Models can discriminate against protected groups. ...

Artificial intelligence has unlocked new business capabilities to understand customers, create content, and deliver personalised experiences. The rise of generative AI, particularly with systems like DALL-E for image generation and ChatGPT for language, has signalled a new era of AI-powered ...

In the world of digital marketing, artificial intelligence (AI) has emerged as a ground-breaking force, reshaping the landscape of content creation, social media marketing, and customer experience. With the advent of machine learning and generative AI tools, marketers have an unparalleled ...

Welcome to the exciting world of AI-powered marketing! If you're looking to stay updated on the latest developments in artificial intelligence and marketing, look no further than The Artificially Intelligent Marketing Podcast. Hosted by industry experts Paul Avery and Martin Broadhurst, this weekly ...

I am excited to announce the publication of my latest article, "How businesses of any size can use AI in a digital marketing strategy" in the peer-reviewed journal, Applied Marketing Analytics.

This article is a summarised version of the journal article How businesses of any size can use AI in a digital marketing strategy, published in Applied Marketing Analytics Volume 8 Number 2 by Henry Stewart Publications.

Have you ever wondered what goes on inside the mind of a machine? Well, if you're curious, you're in luck! ChatGPT is a language model trained by OpenAI, and it's here to shed some light on the inner "thoughts" of AI. But before we get into why you should care about ChatGPT, let's talk about large ...

Under a rock. That's where you've been living this past week if you haven't heard about ChatGPT by now. ChatGPT is OpenAI's latest release of large-language models. It's impressive, and it's caused quite a stir. Some people say it will kill Google, which is quite the claim, but there are many ...