HubSpot, the leading customer relationship management (CRM) platform, has just unveiled its latest innovation: Breeze. As a HubSpot Gold Partner, Broadhurst Digital is thrilled to share this exciting news and delve into Breeze's transformative power for your business.
At INBOUND 2024, HubSpot CEO Yamini Rangan set the stage by highlighting the pressing challenges facing businesses today: dwindling growth, complex tools, and disconnected data. She emphasised the need for a new growth formula, one that is easy, fast, and unified. And that’s precisely where Breeze comes in.
What is Breeze?
Breeze is HubSpot's comprehensive AI solution that infuses the entire customer platform with user-friendly and powerful artificial intelligence. It provides customer-facing teams with a suite of tools designed to boost productivity, scale growth, and unlock actionable insights.
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Breeze: Your AI Sidekick for Marketing, Sales, and Service
Breeze offers a range of features tailored to the specific needs of each department:
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Breeze Copilot: Think of Copilot as your AI companion, always there to assist with day-to-day tasks. Whether you're researching prospects, crafting outreach emails, or prepping for client calls, Copilot leverages generative AI and your CRM data to elevate your work and get things done quickly.
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Breeze Agents: These are AI-powered experts that automate workflows across various functions. Imagine having a dedicated team working tirelessly behind the scenes, generating content, managing social media, qualifying leads, and providing instant customer support. With Breeze Agents, you can increase your team's productivity without expanding your staff.
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Breeze Intelligence: This feature enriches your Smart CRM with over 200 million buyer and company profiles, providing invaluable data to fuel your go-to-market strategy. Breeze Intelligence continuously updates its database, ensuring you have access to the latest and most relevant customer insights.
Breeze in Action: Real-World Examples from HubSpot Customers
At INBOUND, we heard from real HubSpot customers about how they are leveraging Breeze to achieve remarkable results. Emily from Sandler shared how Breeze has helped them streamline their marketing campaigns, personalising messages and boosting conversion rates by an impressive 82%.
Phil from Aerotek highlighted how Breeze Agents are transforming their sales process. By automating research and outreach, their sales reps can focus on building genuine connections with prospects, leading to a significant increase in win rates.
BOOK YOUR HUBSPOT BREEZE AI DEMO TODAY
Key Features of Breeze: Making Growth a Breeze
Breeze offers a wealth of features designed to address the specific challenges facing businesses today:
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Content Remix: Take a single piece of content, like a blog post, and instantly transform it into social posts, short-form videos, and emails. This allows you to maximise the reach and impact of your content without spending hours on manual repurposing.
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AI-Powered Content Generation: Breeze Agents can create high-quality blog posts, landing pages, and even podcasts in your brand voice. This frees up your time to focus on strategic planning and creative brainstorming.
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Personalised Outreach: Breeze can analyse your CRM data and automatically generate personalised messages for different contact segments. This ensures your outreach is relevant and engaging, leading to higher conversion rates.
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Form Shortening: Breeze Intelligence can identify unnecessary fields in your forms, shortening them to boost conversion rates without sacrificing valuable data.
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Buyer Intent Signals: Breeze Intelligence identifies companies showing intent on your website, allowing you to prioritise your outreach and focus on the most promising leads.
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AI-Assisted Workflows: Automate complex marketing campaigns and streamline your processes with AI-assisted workflows. Breeze can handle everything from lead nurturing to campaign reporting, freeing up your team to focus on strategic initiatives.
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Personalised Subscriptions: Give your customers more control over their email preferences with personalised subscriptions. This ensures they receive only the content they want, leading to a better email experience and higher engagement.
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Unified Customer Data: Breeze brings together all your customer data in one place, providing a complete and accurate picture of your audience. This allows you to personalise your outreach, tailor your content, and make data-driven decisions.
Broadhurst Digital: Your Trusted Partner for Implementing Breeze
As a HubSpot Gold Partner, Broadhurst Digital has extensive experience in implementing and maximising HubSpot products. Our team of certified experts can guide you through the process of integrating Breeze into your existing workflows and help you unlock its full potential.
Getting Started with Breeze
Ready to experience Breeze's transformative power? Contact Broadhurst Digital today for a free consultation. We'll discuss your specific needs and help you get started with this game-changing AI solution.
Conclusion
The future of growth is here, and it's powered by AI. With Breeze, HubSpot is making it easier than ever for businesses of all sizes to leverage the power of artificial intelligence to boost productivity, scale growth, and achieve remarkable results.
As Dharmesh Shah, HubSpot's co-founder and CTO, said, "Agents are the new apps." And with Breeze, you have access to a growing ecosystem of AI agents ready to work for you.
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