Since we first published this in-depth article about VBOUT in 2022, the marketing automation landscape has undergone a significant transformation. VBOUT has stayed ahead of the curve, integrating cutting-edge AI-enabled features that redefine how businesses engage with their audiences.

In this updated guide, we dive into the latest enhancements that have unfolded over the past two years, spotlighting how VBOUT's advancements in artificial intelligence are setting new benchmarks for personalised marketing strategies in 2024. Join us as we unravel the updated capabilities of VBOUT, ensuring your marketing efforts are not just current but ahead of the times.

VBOUT eye catching landing page

What is VBOUT?

VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals efficiently centralise and automate their tasks. VBOUT is designed to engage online and offline audiences with multichannel messaging, automation, and analytics. It is well-suited for delivering advanced B2B inbound marketing campaigns, as well as transactional B2C marketing.

With a stated mission to "help marketing teams create successful campaigns that people will love", VBOUT provides powerful, feature-rich marketing software at a price that all businesses can afford.

In 2024, VBOUT has elevated its capabilities by harnessing the power of artificial intelligence for marketing. The platform now offers AI-powered content generation, allowing marketers to create compelling content across emails, SMS, and social media channels with ease. This AI-driven approach ensures that each piece of content is optimised for engagement, tailored to the unique preferences of your audience.

VBOUT's AI-Functionality Explained

Optimising Engagement with Machine Learning

VBOUT's machine learning algorithms now play a crucial role in determining the optimal times for sending out marketing communications. By analysing engagement patterns and behaviours, VBOUT ensures your messages reach your audience when they are most receptive, significantly increasing open rates and interactions.

AI-Enabled Content Creation for Social Mediam, Email and SMS

Creating impactful social media marketing, email and SMS campaigns has never been easier, thanks to VBOUT's AI-enabled content creation tools. These features assist in crafting personalised messages that resonate with your audience, driving higher conversion rates and fostering stronger customer relationships.

Two women with a laptop between them smiling as they created a social media marketing campaign in seconds using VBOUT AI Marketing tool

Social Media Content Generation and Management

VBOUT's AI capabilities extend to social media, where it offers content generation assistance and sentiment analysis. These tools not only help in creating engaging posts but also in managing responses, enabling automated replies that are both timely and contextually relevant. This enhances your social media presence and engagement without increasing your workload.

AI-Powered Chat Support

Customer support is another area where VBOUT has made significant strides with AI. The platform now includes AI-powered chat support, providing immediate, intelligent responses to customer inquiries. 

What are the benefits of using VBOUT?

VBOUT simplifies marketing automation

Get started with VBOUT's pre-made automation templates, created by marketing experts to quickly and easily run workflows. No need to worry about tedious programming tasks- with VBOUT's drag & drop visual workflow builder, you can easily create powerful workflows that automate your marketing tasks.

Make each lead's experience unique by sending automated messages such as emails, SMS, and browser push notifications based on specific triggers and lead engagement behaviour.

Create landing pages in minutes

With VBOUT, you can quickly and easily create responsive landing pages that look great and are easy to use. Choose from ready-made templates and pre-designed blocks, or create your custom layouts. You can even upload your HTML.

You won't need to hire a developer or a designer to create and embed forms on your page. Use VBOUT's easy-to-use form builder to design lead capture forms for landing pages and website popups that are sure to impress.

Track sales leads with powerful insights

Get to know your prospects better with VBOUT's powerful lead tracking tool. It provides insights into a prospect's activities, from their first website visit to their last engagement with your marketing channels. Integrated Lead Intelligence tools such as IP Locator give you a deeper understanding of your leads while tracking tools help you stay on top of their progress.

Boost your sales productivity by first focusing on your hottest leads, using VBOUT's Lead Scoring. Set up your parameters and labels to categorise your leads based on their progress through your funnel and the likelihood to convert for better results.

Save time with the built-in meeting scheduler

Don't waste time scheduling appointments through email - use VBOUT's powerful meeting scheduler to make the process faster and easier. With VBOUT's Google Calendar integration, you can easily share a link that allows contacts to choose a time that works for everyone.


VBOUT Meeting booking tool

Booking meetings is a breeze with VBOUT's meeting scheduling tool. Integrate your calendar with VBOUT to make booking meetings with sales prospects a simple process.

Launch personalised email campaigns quickly

With VBOUT's drag-and-drop email template builder, you can create responsive templates with total creative control. Choose from pre-designed blocks, design your layouts, or upload your HTML.

With merge tags, you can add dynamic content to your emails, making them more exciting and engaging. You can add animated GIFs, countdowns, CTA buttons, and "Add-to-calendar" events to make your messages stand out.

Manage your social media profiles in one place

VBOUT enables you to manage all your social media channels from one place and easily assign them to different team members or brands.

VBOUT social media message composer

Bulk scheduling social media postings saves time. Write your social media content in a spreadsheet and upload it in bulk using the VBOUT bulk social media scheduler.

With VBOUT's drag-and-drop calendar, managing your social media posts is a breeze. You can easily compose, schedule, and publish posts across different social media channels and even upload them in bulk! Plus, you can set recurring posts to show at other dates or times.

Recent changes to the Twitter/X API mean that the VBOUT posting and searching features have changed since

Advanced dashboards track all your KPIs

Get creative insights and analytics to check how well you are doing on your social media channels. Monitor your performance across your metrics and KPIs, check the latest conversations and discover mentions through a hashtag and keyword geo-search.

Get a complete overview of your performance across different tools and channels with VBOUT’s all-in-one reporting tool. Check your website's traffic, social media engagement, email marketing results, and more. You can even connect all your Google Analytics accounts for a complete picture of your key performance indicators.

VBOUT KPI dashboards

Track the KPIs that matter with VBOUT reporting module. Create dashboards that are bespoke for your marketing objectives. Focus on the results that matter to your business.

Create a personalised dashboard that reflects what's important to you, using over 30 drag & drop widgets to help you visualise your key performance indicators, calendars, tasks, funnels and more.

Generate bespoke branded reports and automatically send them to you or others on a preset schedule. You can also share them through a custom URL or export them PDF or image files.

What are the full features of VBOUT marketing automation software?

VBOUT is a multichannel marketing automation software that lets you reach your customers through email, SMS, social media and include advanced contact management features such as lead scoring.

As marketing software goes, there aren't many products that offer as wide an array of tools as VBOUT.

Here's a full list of the VBOUT marketing automation software features:

VBOUT feature breakdown

Marketing Automation

  • Automation templates
  • Visual workflow builder
  • Automation manager
  • Cross-channel automation
  • Flexible branching
  • Multiple IF/THEN conditions
  • Numerous triggers
  • Various actions
  • Facebook audiences sync
  • Google audiences sync
  • CRM synchronization
  • Built-in email builder
  • SMS messaging
  • Browser push notifications
  • UTM tracking
  • Note writing
  • Team notification
  • Analytics

Lead Management

  • Smart audiences
  • List management
  • Bulk import
  • Zapier connector
  • Salesforce connector
  • Hubspot connector
  • Zoho connector
  • Insightly connector
  • SyncSpider integration
  • KonnectzIT integration
  • Pabbly integration
  • Integrately integration
  • Elementor integration
  • FTP connector
  • Open API integration
  • Drag & drop form builder
  • Form embedding
  • Form API sync
  • GDPR compliance tool
  • Site popups
  • Opt-in landing page
  • Subscription redirects
  • Autoresponders
  • Lead activity timeline
  • Inbox sync
  • Goals
  • Lead data fields consolidation
  • Lead scoring
  • Individual contact management
  • Direct messaging
  • Lead assignment
  • Contact tags
  • Team notifications
  • Meeting scheduler
  • Webinar integrations
  • Profile export
  • Export contacts
  • Suppression list
  • List analytics

Email Marketing

  • Awesome templates
  • Email template manager
  • Drag & drop builder
  • Customizable layouts
  • Ready-made design blocks
  • Design components
  • Undo / Redo
  • Built-in inline editor
  • Code editor
  • Domain sender verification
  • Chunk sending
  • Dedicated IPs
  • Custom SMTP
  • Upload your own design
  • Hyperlink
  • UTM tracking
  • Shortcodes
  • Communications preferences
  • Coupon codes
  • Built-in photo editor
  • Free stock library
  • Default email settings
  • Design preview
  • Rollback to old versions
  • A/B testing
  • Campaign manager
  • Export sent campaigns
  • Spam score test
  • Inbox preview
  • Email inbox sync
  • Moderation
  • Shareable URL
  • Analytics

Landing Pages

  • Awesome templates
  • Page manager
  • Drag & drop builder
  • Customizable layouts
  • Ready-made design blocks
  • Design components
  • Undo / Redo
  • Built-in inline editor
  • Code editor
  • Upload your own design
  • Form builder
  • URL redirects
  • Hyperlink
  • UTM tracking
  • Merge tags
  • Conditional content
  • Built-in photo editor
  • Free stock library
  • Design preview
  • Rollback to old versions
  • SEO tool
  • GDPR compliance tool
  • Shareable URL
  • Custom pixel
  • Analytics
  • Item description

Social Media

  • Multi networks & profiles
  • Profile grouping
  • Social media calendar
  • Compose posts
  • Schedule posts
  • Instagram posting
  • Mass posting
  • Custom posting
  • Multimedia
  • Gallery posting
  • Content bank
  • Canva design editor
  • Engagement inbox
  • Notification panel
  • Twitter search
  • Instagram search
  • Mention auto-suggest
  • Vanity URL
  • URL click counter
  • Link shortener
  • Analytics
  • Item description

Analytics

  • Multiple dashboards
  • Customizable dashboard
  • 29+ reporting widgets
  • Landing pages analytics
  • Landing page heatmap
  • Email marketing analytics
  • Automation analytics
  • Lists analytics
  • Leads analytics
  • Social media analytics
  • Paid ads analytics
  • Twitter search

AI-Powered Marketing

  • AI-powered content generation for various channels
  • Machine learning for optimizing send times
  • AI-enabled creation of email and SMS content
  • Assistance in generating social media content
  • Sentiment analysis for crafting automated replies
  • AI-powered chat support for improved customer engagement

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Martin Broadhurst
Post by Martin Broadhurst
January 24, 2022
Martin Broadhurst is a sales and marketing technology consultant with specialising in HubSpot and Marketing AI technology.

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