B2B sales outreach can be a difficult process, but there are ways to improve your chances of success. One way is to use Sales.Rocks, a tool that allows you to find prospect and connect with potential customers and create customised sales sequences.
Get high-quality B2B lead data
Sales.Rocks is the Sales.Rocks Business Database, which sources B2B company and contact data from a vast range of sources. You’ll find company data for over 115m companies in more than 200 countries, and territories worldwide and over 200m contact records.
Using the Sales.Rocks company and contact search tools, you can dive deep into the database to find the perfect prospects for your sales outreach. Company search allows you to use 18 different filters, ranging from location and industry to the number of employees and contact information status. You can even search for companies using specific technology on their websites, such as WordPress or Salesforce.
Digging into the contact search provides a similarly robust set of filters, allowing you to search according to job title, location, function, email address, confidence score, etc.
Sales automation
Most sales outreach via email requires multiple touchpoints to secure a conversation with a prospect, and most SDRs will have their email sequence plotted. It’s just a case of staying on top of the sequence. Sales.Rocks take on the burden of work.
The automation builder in Sales.Rocks allow you to build email, Linkedin or multi-channel sequences. You can create multi-step sequences with branching logic to deliver high-quality, automated, personalised outreach using the drag and drop interface.
Hyper-personalisation
Personalising sales outreach at scale is challenging. You have to craft unique content for each prospect which can amount to a lot of time if you’re sending lots of outbound emails each day. To help with this process, Sales.Rocks has two personalisation features: Image personalisation and AI one-liners.
Image personalisation will generate a unique image for each prospect automatically. For example, you can send prospects a photo of a trophy with their company name on it. I know that’s a cheesy example, but you get the point. Personalised images increase response by as much as 45%, which is not to be sniffed at.
AI-generated one-liners are sentences about the prospect’s company, generated entirely by AI. For example, if I was trying to sell to Sales.Rocks, my output might say, “I'm impressed with your business database and the amount of data you have access to. It's great that you can use it to find new customers and identify new opportunities.” These one-liners can help get started with outreach.
Try Sales.Rocks free for 7 days
As a Sales.Rocks reseller, Broadhurst Digital can provide you with a free 7 day trial of Sales.Rocks to see how it could work for your business. Arrange your free trial today.
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