The RACE Framework Explained
If you are looking for a framework to organise your digital marketing strategies, the (P)RACE Digital Marketing Framework is what you need. The framework is built on five stages: (Planning), Reach, Act, Convert, and Engage.
The RACE Digital Marketing Framework helps marketers improve the ROI of digital marketing efforts by making sense of the multitude of digital marketing tactics that are available. Created by Dr Dave Chaffey, the framework includes steps to help companies and marketers develop a digital marketing plan that addresses company goals, customer buyer journeys, marketing tactics, and metrics.
For a comprehensive overview of the RACE framework, watch the video below.
September 4, 2020