Having spent the last year in lockdowns on various flavours, it comes as no surprise to learn the number of users on the world’s biggest social media platforms has ballooned.

Social media active user growth by platform

Between 2019 and 2021, the number of monthly actives users across each of the eight biggest social networks increased by:

  • Facebook 18.9% ⬆

  • Instagram 16% ⬆

  • TikTok 38.7% ⬆

  • Pinterest 31.9% ⬆

  • Reddit 30.3% ⬆

  • Twitter 8.28% ⬆

  • LinkedIn 12.9% ⬆

  • Snapchat 17.24% ⬆

Key facts about active users on each social network

  • 60% of all social media users have a Facebook account

  • 62% of Instagram users log on at least once per day

  • On average, TikTok users spend 52 minutes per day using the app

  • 70% of Pinterest users are female

  • 50% of Reddit users are from the USA

  • Tweets with video get 10x more engagement than text tweets

  • LinkedIn users submit 55 job applications every second

  • A typical Snapchat user opens the app 30x per day

Check out the full infographic below for more 2021 social media statistics.

Image source: Tech.co


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